todd m. sweet
RSSPosts tagged with "trends"
We have been studying media use during extraordinary circumstances — the kind that generate flashbulb memories — and saw an opportunity to study those dynamics in relation to the death of Osama bin Laden. Three weeks after his killing, we conducted a study of American Affluents (defined as those with annual household income of $100,000 or more), as well as a general population sample (less than $100,000 HHI), hoping to collect quantitative data and qualitative recollections of the event that were relatively uncontaminated by the cognitive biases that creep up over time.
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AdAge studied how people learned about the death of bin Laden, which illustrates how the media world is changing.
Affluency: Media Use in Extraordinary Times | Ad Age Stat - Advertising Age
Logic+Emotion: Six Digital Trends To Watch
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them.
Digital Visions: 10 Ideas for the New Decade - Edelman White Paper
The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping how we think, act and buy - and to pivot into them early. Trends today tend to develop more slowly and are harder to see, allowing clients to take a more thoughtful, thorough and systematic approach.
The History and Evolution of Social Media
Webdesigner Depot has a very useful summary of the history of social media - might be a nice reference tool for your stakeholders.
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