todd m. sweet
RSSPosts tagged with "social media"
Technology versus Community: Ride the Wave, Not the Board - alumni futures
Don’t worry so much about picking the “right” technology or the “best” tool.
Instead, pay attention to what kind of interaction the tools enable or magnify.
Pay attention to human behavior.
Some great advice in this blog entry. I’m a firm believer that the tools we obsess over will be replaced by something else eventually. Focus on the community first.
An Upgrade for Pages
One of my biggest gripes as a Page administrator is that you cannot easily add a piece of content on from your personal Facebook feed to a Page. This new upgrade from Facebook seems to make that process much easier. Essentially, you can browse Facebook AS your Page, rather than as your personal profile, thus making it possible to use the share feature.
How you handle the first conversation, leads to the second one.
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Groupon’s non-apology and the art of handling negative comments | MackCollier.com
Excellent summation of Groupon’s missteps following their Super Bowl ads.
Yesterday Kenneth Cole made the unfortunate decision to hijack the #Cairo hashtag on Twitter to promote the company’s spring collection. He ultimately apologized and deleted the tweet, but that hasn’t stopped those he offended from pasting decals of the message on store windows. Social media can backfire as well.
Thanks to @jowyang for the photo tip.
(Photo Kenneth Cole SF, by binx)
The move is part of the Times’ efforts to more fully integrate its print and digital operations. It’s also an acknowledgment that social media needs to be — and is already — a shared responsibility. “Social media can’t belong to one person; it needs to be part of everyone’s job,” Preston said. “It has to be integrated into the existing editorial process and production process. I’m convinced that’s the only way we’re going to crack the engagement nut.” Preston expressed these sentiments in a memo to News Managing Editor Jill Abramson last August and made the case that the job of a social media evangelist was no longer needed. She said she believed that Times’ reporters and editors really understood the value of social media for reporting, delivering real-time news updates and engaging with users.
- Why The New York Times eliminated its social media editor position | Poynter.
Ezra Update: Q&A with Andrew Gossen on social media
What’s the biggest challenge in social media for alumni relations?
Social media threw a monkey wrench into a machine that served American higher education well for a long time. Alumni used to depend on the alumni office because it had the alumni database, and no large-scale interaction was possible without it.
Now, in a Web 2.0 world, alumni have the tools to organize themselves and engage each other in the name of and about their alma mater without assistance or permission from anyone. Alumni relations offices are struggling to adjust to a reality in which they’ve lost their monopoly on information, communication and control. The only way to adjust in a productive and strategic way is to completely surrender any illusion of control as a starting point.
Slide, Vic Gundotra & The Un-Social Reality of Google
[T]he social web is moving toward a future where serendipity replaces search.
HOW TO: Manage a Sustainable Online Community
Understanding the life cycle is key to building a comprehensive community strategy, specifically when it comes to moderation and management. A few of the components impacted include: Content creation, group formation, engagement tactics, expert discovery efforts, knowledge sharing practices, and employee participation. Once the strategy is clearly defined, goals and objectives can be identified, clear measurements for success (return on investment) are marked, and the community life cycle becomes the map or playbook for understanding how to reach those goals and objectives.
The three cardinal sins can be avoided if you understand the life cycle of your community, and thus where and how to apply resources and strategy to running it.
Social Media Policies - The Altimeter
Great list of corporate social media policies to use as a reference or starting point if you are developing guidelines for your organization.
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