How you handle the first conversation, leads to the second one.
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Groupon’s non-apology and the art of handling negative comments | MackCollier.com
Excellent summation of Groupon’s missteps following their Super Bowl ads.
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them.