todd m. sweet

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Posts tagged with "mobile"

Dec 28

While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.

In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.

- Forrester reveals who uses location-based services the most | VentureBeat

Posted 1 year ago

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LBS, foursquare, mobile,

Jun 8

Apple also shared that it’s now taking 28 percent of the US smartphone market, somewhat behind RIM but well ahead of Android’s 9 percent but again, perhaps more importantly, 58 percent of the mobile browsing market. Considering that three years ago iPhone wasn’t even on the market yet, that’s a major and important accomplishment.

- Apple Introduces iPhone 4 and iOS 4 – First Take - GartenBlog

Posted 1 year ago

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apple, iphone, mobile,

Mar 12

Foursquare and Starbucks Team Up to Offer Customer Rewards

Still more evidence that check-in apps like Foursquare could be the future of customer reward programs.

Posted 1 year ago

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foursquare, geo-location, mobile,

Mar 10

Digital Visions: 10 Ideas for the New Decade - Edelman White Paper

The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping how we think, act and buy - and to pivot into them early. Trends today tend to develop more slowly and are harder to see, allowing clients to take a more thoughtful, thorough and systematic approach.

Posted 1 year ago

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trends, Facebook, Twitter, Foursquare, journalism, mobile,

Feb 17

I Am Here: One Man’s Experiment With the Location-Aware Lifestyle

There was quite a bit of discussion yesterday on Twitter about the new website, pleaserobme.com, which illustrates the dangers of using geolocation applications to advertise your whereabouts. This reminded me of a story I read in Wired, which is excerpted below.

To test whether I was being paranoid, I ran a little experiment. On a sunny Saturday, I spotted a woman in Golden Gate Park taking a photo with a 3G iPhone. Because iPhones embed geodata into photos that users upload to Flickr or Picasa, iPhone shots can be automatically placed on a map. At home I searched the Flickr map, and score—a shot from today. I clicked through to the user’s photostream and determined it was the woman I had seen earlier. After adjusting the settings so that only her shots appeared on the map, I saw a cluster of images in one location. Clicking on them revealed photos of an apartment interior—a bedroom, a kitchen, a filthy living room. Now I know where she lives.

Posted 1 year ago

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geolocation, mobile, privacy,