todd m. sweet

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Posts tagged with "media"

We have been studying media use during extraordinary circumstances — the kind that generate flashbulb memories — and saw an opportunity to study those dynamics in relation to the death of Osama bin Laden. Three weeks after his killing, we conducted a study of American Affluents (defined as those with annual household income of $100,000 or more), as well as a general population sample (less than $100,000 HHI), hoping to collect quantitative data and qualitative recollections of the event that were relatively uncontaminated by the cognitive biases that creep up over time.

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AdAge studied how people learned about the death of bin Laden, which illustrates how the media world is changing.

Affluency: Media Use in Extraordinary Times | Ad Age Stat - Advertising Age

At the moment general news is broadly regarded as having no value. But that perception derives in part from the fact that news is given away. The very act of charging might help persuade people that they are getting something valuable if—and, given the state of editorial budgets, this is a very big if—news outfits can simultaneously work out how to supply punters with more news, better news, or better-targeted news.

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The year of the paywall | The Economist

Content is king. Great article.

Furloughs Hit Chambana Families – Twice Over

I recently had the chance to chat with Laura at chambanamoms.com about the impact of the university’s furlough plan on our household.

For many Chambana homes, furloughs are a one-two punch for dual-income families when both partners are U of I employees. That’s the case for Gengler, whose husband also works in the Graduate School of Library and Information Sciences, and for Clancy, whose husband is a faculty member in chemical engineering. It’s also the situation for Todd and Julie Sweet, who both work at the College of Business.

Todd Sweet told chambanamoms.com his family hasn’t made exact plans for their furlough days, but they will probably use two to spend together as a family and two to get things done while his children are at school.

“Honestly, I was anticipating more furlough days, so four seems very reasonable considering the circumstances. I’m happy to do this if it means avoiding layoffs,” Sweet said. “My fear, however, is that this could be the first of many such actions if our state government is unable to solve this budget crisis.”

I recently hosted UI-7’s Karis Morrall for a tour of the many green features in our LEED Platinum certified Business Instructional Facility (BIF). She did a great job of putting this segment together. Thanks Karis!