todd m. sweet
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Shopkick app can lead you to discounts and sales - USATODAY.com
Shopkick is a free mobile app designed to bring bricks-and-mortar retailers into the digital age. Add it to your phone and register, and when you enter your favorite retailer — Best Buy and Macy’s (M) are launch partners — marketers can offer you discounts and information tailored to your interests.
“The retail environment is changing,” says Margita Labhard, director of Best Buy’s new business customers solutions group.
Best Buy signed up with Shopkick to “find new ways to bring people into our stores through the use of mobile technology, but more importantly, know when they come into our store,” she says.
Foursquare Checkins Now Part of Customer Loyalty App for iPhone
When it comes to the bigger picture, CardStar’s Foursquare integration exemplifies the continued convergence of loyalty programs and location-sharing.
As people share their Foursquare data, businesses get a better picture of their customers. Recently, Foursquare launched the Local Business Dashboard, which provides businesses with more data about their customers and methods of reaching them through the app. It displays data about what days and when people are coming to your store.
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