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(via xkcd: University Website)
[S]ocial media are not marketing toys to be handled by interns but a professional communications channels that require understanding of the technology and the community that uses it.
Business Schools Respond to Demand for Use of Social Media - NYTimes.com
I see this all the time in the higher-education setting. It’s time we take these channels seriously and determine what professional resources to devote to them.
YouTube Launches Auto-Captions For All Videos
This is a significant development for online accessibility. How to make digital content available for the broadest audience possible is a huge issue in higher education.
Alumni Networks and Twitter: An Update (PDF)
Good research from Andrew Shaindlin and Elizabeth Allen on the use of Twitter by alumni associations. Be sure to scan the Resources section for links to other good sources of information on the topic.
Matrix: Impacts to Alumni Organizations In A World of Social Networks
Very good analysis by Jeremiah Owyang of the threats/opportunities presented by social media to those of us in higher education. Be sure to read the comments as well.
