Mashable - Twitter & Foursquare Become the New Loyalty Program at Tasti D-Lite
Is this the future of customer loyalty programs? Mashable takes a look at what one retailer is doing to help measure social media ROI.
todd m. sweet
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While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.
In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.
- Forrester reveals who uses location-based services the most | VentureBeat
Location Services Have Not Caught On, Report Says - NYTimes.com
The number of people using location-based services like Foursquare and Gowalla remains small, and does not appear to be growing, according to a report published Thursday by the Pew Research Center’s Internet & American Life Project.
On any given day, 1 percent of adult Americans use a service that allows them to share their location, according to the report. Four percent of adult Internet users use location-based services at all, down from 5 percent of Internet users who said they used such services in May. Only 6 percent of people who use social networking sites also used location-based services.
Foursquare Promo - Where's the Beef?
In addition, the fact that the reach of this trial was so small it is hard to conclude that McDonalds or Foursquare have made a clear and compelling case for the promotional power and value of this form of location-based marketing. There is definitely more work to be done.
McDonald’s Foursquare Day Campaign Brought in 33% More Foot Traffic
At the Mobile Social Communications conference yesterday, Wion shared that McDonald’s was able to increase foot traffic to stores by 33% in one day with a little Foursquare ingenuity. McDonald’s total cost for the successful campaign was a measly $1,000. […]
The campaign worked in both digital and real world capacities. Patrons flocked to McDonald’s restaurants for the chance to win giftcards in exchange for checkins, and 600,000 online denizens opted to follow and fan the brand on social media sites.
Foursquare Checkins Now Part of Customer Loyalty App for iPhone
When it comes to the bigger picture, CardStar’s Foursquare integration exemplifies the continued convergence of loyalty programs and location-sharing.
Facebook Sends Window Decals to Local Businesses
Is there room for multiple location-based services? Facebook is the newest entrant in the battle with established players such as Foursquare and Gowalla.
As people share their Foursquare data, businesses get a better picture of their customers. Recently, Foursquare launched the Local Business Dashboard, which provides businesses with more data about their customers and methods of reaching them through the app. It displays data about what days and when people are coming to your store.
Foursquare and Starbucks Team Up to Offer Customer Rewards
Still more evidence that check-in apps like Foursquare could be the future of customer reward programs.
Digital Visions: 10 Ideas for the New Decade - Edelman White Paper
The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping how we think, act and buy - and to pivot into them early. Trends today tend to develop more slowly and are harder to see, allowing clients to take a more thoughtful, thorough and systematic approach.
About todd m. sweet
Topics: Champaign-Urbana, higher ed, web communications, movies, music, books, running, parenthood. Opinions are my own.
