todd m. sweet

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Social Networking Serendipity

Yesterday a friend posted an incredible photo on Facebook that hit me quite hard. It was a Pulitzer Prize winning photo from 2006 taken by Todd Heisler of The Rocky Mountain News. Caption:

The night before the burial of her husband’s body, Katherine Cathey refused to leave the casket, asking to sleep next to his body for the last time. The Marines made a bed for her, tucking in the sheets below the flag. Before she fell asleep, she opened her laptop computer and played songs that reminded her of “Cat,” and one of the Marines asked if she wanted them to continue standing watch as she slept. “I think it would be kind of nice if you kept doing it,” she said. “I think that’s what he would have wanted.”

The photo itself is wrenching for numerous reasons. The stoic presence of the Marine watching over his fallen comrade and his comrade’s wife. The wife wanting to spend as much time as possible with her fallen husband before he is laid to rest. I’ve paid very close attention to the conflicts in Iraq and Afghanistan and frankly was surprised I had never seen this series of images before.

A couple hours passed and I received a message from a close friend about the image. The Marine standing guard was a close relative. He offered a few more details regarding the circumstances, but asked to keep any info private out of respect for his relative, who was not identified in the image. Shortly after that my friend, photographer Jason Lindsey, posted a comment about Todd Heisler. He and Heisler went to ISU together, worked together, and remain good friends.

I had a hard time wrapping my head around this series of events. Amazing, award winning photo, and I have a two-degrees-of-separation connection to a subject and the photographer. Sometimes the world is indeed a small place, made smaller by this crazy thing we call social networking.

We have been studying media use during extraordinary circumstances — the kind that generate flashbulb memories — and saw an opportunity to study those dynamics in relation to the death of Osama bin Laden. Three weeks after his killing, we conducted a study of American Affluents (defined as those with annual household income of $100,000 or more), as well as a general population sample (less than $100,000 HHI), hoping to collect quantitative data and qualitative recollections of the event that were relatively uncontaminated by the cognitive biases that creep up over time.

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AdAge studied how people learned about the death of bin Laden, which illustrates how the media world is changing.

Affluency: Media Use in Extraordinary Times | Ad Age Stat - Advertising Age

Nearly Half of Americans Use Facebook; Only 7% Use Twitter [STUDY]

A new report from eMarketer finds that most adult Americans with Internet access use Facebook at least once a month, and a full 42.3% of the entire American population was using the site as of this month.

By contrast, Twitter‘s penetration rate was much lower, sitting at around 7% of the total population and 9% of the Internet-using population, according to the report.

An Upgrade for Pages

One of my biggest gripes as a Page administrator is that you cannot easily add a piece of content on from your personal Facebook feed to a Page. This new upgrade from Facebook seems to make that process much easier. Essentially, you can browse Facebook AS your Page, rather than as your personal profile, thus making it possible to use the share feature.

Dec 9

The move is part of the Times’ efforts to more fully integrate its print and digital operations. It’s also an acknowledgment that social media needs to be — and is already — a shared responsibility. “Social media can’t belong to one person; it needs to be part of everyone’s job,” Preston said. “It has to be integrated into the existing editorial process and production process. I’m convinced that’s the only way we’re going to crack the engagement nut.” Preston expressed these sentiments in a memo to News Managing Editor Jill Abramson last August and made the case that the job of a social media evangelist was no longer needed. She said she believed that Times’ reporters and editors really understood the value of social media for reporting, delivering real-time news updates and engaging with users.

- Why The New York Times eliminated its social media editor position | Poynter.

In the end it’s behavior-based,” said Mr. Wallace. “A Facebook fan has no value. Getting a Facebook fan to do something does.

- Marketing: A Brand’s Best Bet in Social Media Is Randomness - Advertising Age - Digital

Oct 6

What did Facebook really just announce? | The Social - CNET News

Today, Facebook rolled out what’s arguably one of the most complicated product updates it’s made in its short history, a series of new features and revamps to existing ones that aren’t directly connected to one another, but which have a central aim: making Facebook a flexible and universal communications hub.

Oct 6

Facebook Allows Users to Download All of Their Information

Facebook announced a new product that will allow users to download their information stored on the social network and create a local copy of it.

The new product, called Download Your Information, is built on top of Facebook’s Graph application programming interface and includes wall posts, photos and status updates among other types of content. It creates a compressed ZIP file.

Since Introduction Of Facebook Places, Page Growth and Impressions-Per-Post Are Down

Reports from Page administrators and data from our PageData service indicate that the launch of Places has decreased the prominence of official Page updates in the news feed. Significant decreases in impressions-per-post and new Likes per day for Pages coincide with the introduction of Places stories. This suggest an alteration has been made to Facebook’s algorithm that determines what users users see in their news feed. We suspect that the weight of Page updates has been decreased while Places stories have been temporarily given a relatively high weight.

Trade-Offs Arise as More Sites Link to Facebook - WSJ.com

If online publishers lose data about user behavior, it could deprive them of revenue from selling advertising that is targeted to particular users, said Tim Schigel, chief executive of ShareThis. Advertisers are increasing their spending on such targeted ads faster than that for traditional ads that appear across an entire website at a given time, no matter who is visiting. Knowing which customers share website information is valuable because it lets publishers see which users are influential, meaning they drive a lot of traffic back to their sites. “To the extent that any third party comes in and knows more and can extract more value than the publishers themselves, they can be worried,” Mr. Schigel said.