todd m. sweet
RSSPosts tagged with "LBS"
While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.
In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.
- Forrester reveals who uses location-based services the most | VentureBeat
Location Services Have Not Caught On, Report Says - NYTimes.com
The number of people using location-based services like Foursquare and Gowalla remains small, and does not appear to be growing, according to a report published Thursday by the Pew Research Center’s Internet & American Life Project.
On any given day, 1 percent of adult Americans use a service that allows them to share their location, according to the report. Four percent of adult Internet users use location-based services at all, down from 5 percent of Internet users who said they used such services in May. Only 6 percent of people who use social networking sites also used location-based services.
How Universities Can Win Big with Location-Based Apps
Location-based apps aren’t just for badges and discounts. Geolocation can have a real effect on education at the University level by building relationships with prospective students and families, engaging students with their course materials, and strengthening alumni bonds.
Universities are always looking for ways to strengthen ties within their communities and many higher education institutions have already implemented social media plans to help them carry out that end. Location-based services are the next step in creating meaningful relationships with prospective students, the current student body, and alums.
This is a great overview of the potential benefits of LB-apps in higher ed, but I don’t think a significant investment can be justified right now. Location based services remain a niche segment, unlike Facebook, Twitter and LinkedIn.
Foursquare Promo - Where's the Beef?
In addition, the fact that the reach of this trial was so small it is hard to conclude that McDonalds or Foursquare have made a clear and compelling case for the promotional power and value of this form of location-based marketing. There is definitely more work to be done.
McDonald’s Foursquare Day Campaign Brought in 33% More Foot Traffic
At the Mobile Social Communications conference yesterday, Wion shared that McDonald’s was able to increase foot traffic to stores by 33% in one day with a little Foursquare ingenuity. McDonald’s total cost for the successful campaign was a measly $1,000. […]
The campaign worked in both digital and real world capacities. Patrons flocked to McDonald’s restaurants for the chance to win giftcards in exchange for checkins, and 600,000 online denizens opted to follow and fan the brand on social media sites.
Since Introduction Of Facebook Places, Page Growth and Impressions-Per-Post Are Down
Reports from Page administrators and data from our PageData service indicate that the launch of Places has decreased the prominence of official Page updates in the news feed. Significant decreases in impressions-per-post and new Likes per day for Pages coincide with the introduction of Places stories. This suggest an alteration has been made to Facebook’s algorithm that determines what users users see in their news feed. We suspect that the weight of Page updates has been decreased while Places stories have been temporarily given a relatively high weight.
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