todd m. sweet

The Food Truck Economy - The Atlantic

“The food truck movement, yes, of course is about the food,” says Rasula, who also runs Unique LA, an annual art and design show featuring local independent designers. “But taking a second look, it’s about the fact that small business owners have thought outside the box and realized that there’s an opportunity.” 

Unlike dish- or ingredient-focused food trends, the street food phenomenon is more about form than content, making it comparable to general business movements such as the surge in new media or online shopping, Rasula says. “The truck model is fantastic,” she notes. “The mobility of it all, going to where people are and not waiting for you to come to them.” It’s a framework she believes other non-food businesses would be wise to explore.