todd m. sweet

We have been studying media use during extraordinary circumstances — the kind that generate flashbulb memories — and saw an opportunity to study those dynamics in relation to the death of Osama bin Laden. Three weeks after his killing, we conducted a study of American Affluents (defined as those with annual household income of $100,000 or more), as well as a general population sample (less than $100,000 HHI), hoping to collect quantitative data and qualitative recollections of the event that were relatively uncontaminated by the cognitive biases that creep up over time.

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AdAge studied how people learned about the death of bin Laden, which illustrates how the media world is changing.

Affluency: Media Use in Extraordinary Times | Ad Age Stat - Advertising Age