todd m. sweet

Just because you can, doesn’t mean you should. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community.

-

List of Social Media Management Systems (SMMS) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Great advice that echoes strong feelings I have about corporate use of social media.  Resources are scarce, so spend your capital (time/energy) wisely.  Automatically posting your Facebook updates to Twitter might seem like a no-brainer, but if you never actually participate on Twitter you run the risk of alienating customers who try and engage and get no response.