todd m. sweet

How Universities Can Win Big with Location-Based Apps

Location-based apps aren’t just for badges and discounts. Geolocation can have a real effect on education at the University level by building relationships with prospective students and families, engaging students with their course materials, and strengthening alumni bonds.

Universities are always looking for ways to strengthen ties within their communities and many higher education institutions have already implemented social media plans to help them carry out that end. Location-based services are the next step in creating meaningful relationships with prospective students, the current student body, and alums.

This is a great overview of the potential benefits of LB-apps in higher ed, but I don’t think a significant investment can be justified right now.  Location based services remain a niche segment, unlike Facebook, Twitter and LinkedIn.