todd m. sweet

Higher-ed web communications professional.

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A Complete Guide To Tumblr - Smashing Magazine

Nice tutorial to get you started.

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Empirical evidence has shown that rising obesity rates closely parallel the increased consumption of processed foods (PF) consumption in USA. Differences in postprandial thermogenic responses to a whole-food (WF) meal vs. a PF meal may be a key factor in explaining obesity trends, but currently there is limited research exploring this potential link.

Postprandial energy expenditure in whole-food and processed-food meals: implications for daily energy expenditure

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Real Time Farms

Bills itself as, “a live, local food guide.”  Interesting concept, but it requires user participation to succeed.  Not much in my local area right now.

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Logic+Emotion: Six Digital Trends To Watch

My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them.

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Social Media Policies - The Altimeter

Great list of corporate social media policies to use as a reference or starting point if you are developing guidelines for your organization.

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[A] mind-blowing 90 trillion e-mails, or 247 billion a day, were sent last year, according to web-monitoring firm Pingdom.

Survey warns of e-mail stress - USATODAY.com

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Mumford And Sons: London Folk Goes Global

Excellent in-studio session from a great band.

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Old Spice: The Archetype of a Successful Social Media Campaign

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Will Moka Be America’s Next Coffee Tradition? - Food - The Atlantic

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Official Yoda Voice on TomTom GPS Device Demo (via VoiceSkins)

“Turn left, but not to the Dark Side.”

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