todd m. sweet

(via archiemcphee)

Imagine going about your normal shopping routine at your local mall, when you go to step into an elevator only to discover that a giant hole appears to have been cut out of the bottom! Would you still step inside? This awesome 3D illusion, created by artist Andrew Walker, recently shocked unsuspecting shoppers at Southside Shopping Centre in Wandsworth, London.

It’s some pretty creative guerrilla advertising to inform the public about the opening of the Nemesis Sub-Terra ride at Alton Towers Resort on March 24. The ride, described as “a psychologically and physically thrilling experience,” takes visitors on an underground journey through an elaborate network of caves.

“When creating the illusion inside the lift we considered some our most common fears including heights, darkness and claustrophobia that are also a core part of the new attraction,” said spokeswoman Katherine Duckworth.

“The reactions of the public were fascinating and we can’t wait to see what happens when people come and experience the new attraction for the first time.”

[via My Modern Metropolis]

Can we get one of these installed at Geyser of Awesome headquarters?

(via carolinepercello)

Photographer Lee Jeffries worked as a sports photographer before having a chance encounter one day with a young homeless girl on a London street. After stealthily photographing the girl huddled in her sleeping bag, Jeffries decided to approach and talk with her rather than disappear with the photograph. That day changed his perception about the homeless, and he then decided to make them the subject of his photography. Jeffries makes portraits of homeless people he meets in Europe and in the US, and makes it a point to get to know them before asking to create the portraits. His photographs are gritty, honest, and haunting.